AMD Spends $30 Million on Cars
AMD Spends $30 Million on Cars PDF Print E-mail
Written by Chris Tom   
Tuesday, 13 May 2008 20:28
AMD is spending $30 million on cars. Or they were. Fudo reports that was the combined cost of AMD's Nascar and Ferrari F1 sponsorships. I always thought those were idiotic deals. Now knowing the prices I think they are even more so. I was perplexed why at the AMD and Microsoft tech tours they kept using a car theme. Fudo is right about the percentage of people who would see the AMD them and know what AMD is. Except I think it is closing to 99.9%.

We’ve found out that AMD was spending $18 million for Ferrari F1 sponsorship and about $12 million for Nascar. This was Henry Richard’s baby, and since he has gone to Freescale, he will try to convince them to do the same. He simply likes fast cars, this is his thing, as you can see here. As we said the other day, AMD is trying to get itself out of these deals, but due to contract terms they are still bonded and are regularly paying for both Formula 1 and Nascar sponsorships.